Wine, like most things, rarely stays where it started. It travels, matures, gets packaged, and eventually arrives somewhere it was never meant to be.
Wine, like most things, rarely stays where it started. It travels, matures, gets packaged, and eventually arrives somewhere it was never meant to be.
BUNGY | WINE | ZIPLINE | STREET ART | MAMBO
1. Watch bungy jumping before it became a tourism activity
Pentecost Island, Vanuatu
Long before people started throwing themselves off bridges for fun, the people of Pentecost Island were doing it to ensure a successful yam harvest.
Known as Naghol, or land diving, the tradition sees men leap from towering wooden platforms with vines tied around their ankles. It's widely considered the inspiration behind modern bungy jumping, though the version here is considerably less commercial and defs more terrifying.
The towers are built by hand. The vines are carefully selected from the jungle. And there isn't a souvenir photo waiting for you at the bottom. Yikes.
ORIGIN Status
1. Just a local secret
2. CATCHING ON
3. Spreading fast
4. World famous
5. Changed the world
2. Drink wine where it was born
Georgia
In Georgia, wine isn't a trend, a tasting note or something you pretend to understand. It's simply life.
Archaeologists have uncovered evidence of winemaking here dating back around 8,000 years, making Georgia the oldest known wine-producing region on Earth. Many families still ferment their wine in giant clay vessels called qvevri buried beneath the ground, just as countless generations before them did.
It’s now become a living tradition best enjoyed around a crowded table while someone's grandmother insists you have another glass.
ORIGIN Status
1. Just a local secret
2. Catching on
3. Spreading fast
4. WORLD FAMOUS
5. Changed the world
3. Strap into Costa Rica’s canopy cables
Monteverde, Costa Rica
What started as a practical solution in Costa Rica’s cloud forests wasn’t designed for thrill-seekers at all.
In the Monteverde region, biologists and workers needed a way to move between canopy platforms without constantly climbing up and down steep, muddy terrain. The answer was a system of simple pulley cables strung between trees: efficient and functional.
It didn’t stay that way for long.
As ecotourism took off in Costa Rica, the canopy cables were adapted to something a little different - instead of the practical transportation they once were, now they're a way to exhilarate visitors as they fly treetop-to-treetop above the dense jungle.
We now call it zip lining, but to think it all began as a logistical workaround…
ORIGIN Status
1. Just a local secret
2. Catching on
3. Spreading fast
4. World famous
5. Changed the world
4. Drift through Valparaiso’s open-air canvas
Valparaiso, Chile
Walk any hillside in Valparaiso and the first thing you notice isn’t the view, it’s the walls.
Staircases, alleyways and crumbling facades climb with you through the city, each surface layered with murals that change faster than the buildings beneath them. Over time, what started as individual marks and expressions grew into something closer to a shared language.
By the late 20th century, as parts of this steep port city slipped into decline, artists began using the emptiness as space rather than absence. Neighbourhoods like Cerro Alegre and Cerro Concepción gradually turned into open-air galleries where nothing stays fixed for long.
Unlike more curated street art destinations, Valparaiso never fully settles. New work appears before old work fades into memory. It’s like the city keeps repainting itself.
ORIGIN Status
1. Just a local secret
2. Catching on
3. Spreading fast
4. World famous
5. ChangeD the world
5. Get swept up in the origins of mambo
Havana, Cuba
Mambo didn’t emerge from a single studio session or a neat musical invention moment. It came from Havana in the 1930s, where Afro-Cuban rhythms, jazz big band influences and Caribbean dance culture started blending in ways that were entirely new.
At the heart of it was the Danzón, Cuba’s national dance, which musicians began speeding up, layering with syncopated percussion and stretching with improvisation borrowed from American swing and jazz. The result was something looser, louder and built for movement.
Bands led by figures like Pérez Prado helped push mambo beyond Cuba’s shores, especially into Mexico and the United States, where it exploded into dance halls and nightclubs.
But Havana is where it first felt alive.
ORIGIN Status
1. Just a local secret
2. Catching on
3. Spreading fast
4. World famous
5. Changed the world
get in the know Cuba once had a cow so famous she received more media attention than some politicians. Her name was Ubre Blanca, and she produced so much milk in the 1980s that she earned a place in the Guinness World Records.
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